Case Studies  for 

Concept Generation

These case studies provide the a window on how organizations develop concepts.

They feature material on:

  • Function Modeling

  • Morphologies

  • Concept Design

  • Product Architecture

  • Analogies

  • Reverse Engineering

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All 16 case studies are available in the new (July 2020) 2nd edition.  It can be purchased for $24.95 from any online bookseller.

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