Case Studies  for 

Concept Generation

These case studies provide the a window on how organizations develop concepts.

They feature material on:

  • Function Modeling

  • Morphologies

  • Concept Design

  • Product Architecture

  • Analogies

  • Reverse Engineering

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All 16 case studies are available in the new (July 2020) 2nd edition.  It can be purchased for $24.95 from any online bookseller.

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+1 541-760-2338


The text, The Mechanical Design Process, has been used by thousands of engineering students and practitioners since 1992 to aid in developing quality, robust products. 

2020 by David G. Ullman